Vision
Market
Identity
Messaging
Creative
Activation
Driven by impact.
This Side engineers growth for future-focused brands committed to doing good and proving it.
We work exclusively with eco-conscious consumer-products brands and materials scientists who share our belief in the potential for a better future.
STRATEGY
CREATIVE
Brand
Product
Video
Design
Web
ACTIVATION
Lead Generation
Advertising
Media Support
Social
GROWTH
Optimization
Listening
Coaching
STRATEGY
Vision
Market
Identity
Messaging
Creative
Activation
CREATIVE
Brand
Product
Video
Design
Web
ACTIVATION
Lead Generation
Advertising
Media Support
Social
GROWTH
Optimization
Listening
Coaching
This is a gathering place,
an energized community of creative experts driven to do work with lasting impact.
We believe the only way out of our self-inflicted mess is to change the way we consume, raise our standards, and demand more from products, brands, and leaders. Here, a diverse group of creative experts work alongside future-focused brands to engineer growth.
They are brought together by Bethany Byrd, an experienced and tested brand and growth strategist, and Marshall McKellar, a skilled interpreter of big ideas and the catalyst behind our creative family.
We’re devoted to measurable change…
to seeing a direct environmental shift as a result of our work. Already, we are seeing impacts roll back to us like the echo of cannon fire – water cleaned, C02 removed from the air, plastic pulled from the oceans, new processes, new ideas, and new materials.
As we continue to work – developing strategies to transform vital scientific discoveries into industry standards, activating audiences hungry for options free of guilt and full of hope, dispelling myths around sustainability, quality, and possibility – the echoes of impact will keep pushing us forward.
OUR CLIENT PARTNERS
If you are a scientist or represent a consumer product related to sustainability, innovation or circularity, I highly recommend This Side for supporting your marketing, social media and communications efforts!
Ryan Hunt // Co-Founder & CTO // ALGIX
