an energized community of creative experts driven to do work with lasting impact.
We believe the only way out of our self-inflicted mess is to change the way we consume, raise our standards, and demand more from products, brands, and leaders. Here, a diverse group of creative experts work alongside future-focused brands to engineer growth.
They are brought together by Bethany Byrd, an experienced and tested brand and growth strategist, and Marshall McKellar, a skilled interpreter of big ideas and the catalyst behind our creative family.
to seeing a direct environmental shift as a result of our work. Already, we are seeing impacts roll back to us like the echo of cannon fire – water cleaned, C02 removed from the air, plastic pulled from the oceans, new processes, new ideas, and new materials.
As we continue to work – developing strategies to transform vital scientific discoveries into industry standards, activating audiences hungry for options free of guilt and full of hope, dispelling myths around sustainability, quality, and possibility – the echoes of impact will keep pushing us forward.
If you are a scientist or represent a consumer product related to sustainability, innovation or circularity, I highly recommend This Side for supporting your marketing, social media and communications efforts!